Post by alimularefin57 on Mar 12, 2024 5:43:53 GMT
All you have to do is investigate further. To make it easier, we show you the process we used to analyze the funnel of a toothpaste company. The company analyzed produces two lines of toothpastes: “clrearic mint” line, which satisfies general users; super whitening line, dedicated to a more specific target. First of all we analyzed the conversion rate of the 3 stages of the funnel . Its funnel had the following number of users in absolute terms: awareness: 100 users; consideration: 10 users; decision: 5 users. The total Conversion Rate from Awareness (100 users) to Decision (5 users) was 5%; i.e. the ratio between the last stage and the first 5 / 100. The intermediate conversion rates are instead given by the ratio between the current stage and the previous one: between Consideration and Awareness (10 / 100): 10% between All you have to do is investigate further. To make it easier, we show you the process we used to analyze the funnel of a toothpaste company. The company analyzed produces two lines of toothpastes: “clrearic mint” line, which satisfies general users; super whitening line, dedicated to a more specific target.
First of all we analyzed the conversion rate of the 3 stages of the Belgium Phone Number funnel . Its funnel had the following number of users in absolute terms: awareness: 100 users; consideration: 10 users; decision: 5 users. The total Conversion Rate from Awareness (100 users) to Decision (5 users) was 5%; i.e. the ratio between the last stage and the first 5 / 100. The intermediate conversion rates are instead given by the ratio between the current stage and the previous one: between Consideration and Awareness (10 / 100): 10% between Decision and Consideration (5 / 10): 50% What do these numbers tell us? This means that there was a problem in the transition of users from the awareness stage to the consideration stage. To be precise, only 10% of the users reached in the awareness phase moved on to the next stage, while as many as 50% of the users under consideration entered the decision phase. Evidently, therefore, the problem was in the awareness stage . We therefore asked ourselves: "Why do users who come into contact with the brand stop at the top of the funnel?" To answer this question, further analysis was necessary, which we will see in point 2.
Read on if you want to understand how to create successful inbound campaigns. Decision and Consideration (5 / 10): 50% What do these numbers tell us? This means that there was a problem in the transition of users from the awareness stage to the consideration stage. To be precise, only 10% of the users reached in the awareness phase moved on to the next stage, while as many as 50% of the users under consideration entered the decision phase. Evidently, therefore, the problem was in the awareness stage . We therefore asked ourselves: "Why do users who come into contact with the brand stop at the top of the funnel?" To answer this question, further analysis was necessary, which we will see in point 2. Read on if you want to understand how to create successful inbound campaigns.
First of all we analyzed the conversion rate of the 3 stages of the Belgium Phone Number funnel . Its funnel had the following number of users in absolute terms: awareness: 100 users; consideration: 10 users; decision: 5 users. The total Conversion Rate from Awareness (100 users) to Decision (5 users) was 5%; i.e. the ratio between the last stage and the first 5 / 100. The intermediate conversion rates are instead given by the ratio between the current stage and the previous one: between Consideration and Awareness (10 / 100): 10% between Decision and Consideration (5 / 10): 50% What do these numbers tell us? This means that there was a problem in the transition of users from the awareness stage to the consideration stage. To be precise, only 10% of the users reached in the awareness phase moved on to the next stage, while as many as 50% of the users under consideration entered the decision phase. Evidently, therefore, the problem was in the awareness stage . We therefore asked ourselves: "Why do users who come into contact with the brand stop at the top of the funnel?" To answer this question, further analysis was necessary, which we will see in point 2.
Read on if you want to understand how to create successful inbound campaigns. Decision and Consideration (5 / 10): 50% What do these numbers tell us? This means that there was a problem in the transition of users from the awareness stage to the consideration stage. To be precise, only 10% of the users reached in the awareness phase moved on to the next stage, while as many as 50% of the users under consideration entered the decision phase. Evidently, therefore, the problem was in the awareness stage . We therefore asked ourselves: "Why do users who come into contact with the brand stop at the top of the funnel?" To answer this question, further analysis was necessary, which we will see in point 2. Read on if you want to understand how to create successful inbound campaigns.